Market Overview: Boise Radio Metro

Market Overview


Boise is the capital and most populous city in the state of Idaho. Located on the Boise River, the Boise City-Nampa metropolitan area is the largest population area between Salt Lake City and Portland, Oregon. Most of the metropolitan area lies on a broad, flat plain, descending to the west. Mountains rise to the northeast, stretching from the tip of the Boise city limits to nearby Eagle.

Boise has a semi-arid climate, with four distinct seasons: hot-dry summers; cold winters, and mild spring and fall seasons. Autumn is brief and spring is gradual.

Technology, investments and high-end industry have become increasingly important to the city, with businesses including Healthwise,,, MobileDataForce, MarkMonitor, Sybase,, and Microsoft having facilities in Boise.

Boise frequently receives national recognition for its quality of life, support of higher education and its positive business climate. Some recent rankings: Best Towns 2010: #1 Overall town in the Western US (Outside Magazine); Best places for business and careers: #2 in 2008 (Forbes Magazine). Best places to live 2009 (US News & World Report).